Location

  Analytics

Location Analytics

Location analytics is a way to use the wireless network in a public venue (especially a retail store) to gain deep insight into how customers behave in a physical space. Witech Solutions is experts at RTLS designs and Cisco CMX in Australia.

How does it work?

  • Detecting Wi-Fi signals from a smartphone or other WiFi-enabled device .

  • System uses various Algorithms such as signal strength as an indicator of distance based on access point design and placement.

  • It will than calculate the position of a device by using the data gathered to pinpoint the exact location of the device. This type of WiFi location pinpointing is known as “Trilateration” .

What information can we produce?

 

  • Total Visitors (including how many times they have visited)

  • Dwell time

  • Zone popularity

  • Patron Route

  • Correlation against other datasets

How can this help your business? 

 

  • Understand what the customer/client is doing 

 

  • Create business strategy around trends

  • Efficiency in marketing strategy

  • Reduced costs of marketing based on results

Witech Solutions was built from the creative vision of expert wireless engineers, network engineers and wireless specialists, collaborating together to build a foundation for an accelerated Wi-Fi experience of the future. 

With intelligent process planning & design, ingenious implementation and supporting of services including in depth Wi-Fi analytics & insights into the wireless infrastructure. We provide unmatched expertise. We are Witech Solutions.

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