Location analytics is a way to use the wireless network in a public venue (especially a retail store) to gain deep insight into how customers behave in a physical space. Witech Solutions is experts at RTLS designs and Cisco CMX in Australia.

​

​

How does it work?

​

• Detecting Wi-Fi signals from a smartphone or other WiFi-enabled device .

​​

• System uses various Algorithms such as signal strength as an indicator of distance based on access point design and placement.

​​

• It will than calculate the position of a device by using the data gathered to pinpoint the exact location of the device. This type of WiFi location pinpointing is known as “Trilateration” .

​

​

​

What information can we produce?

 

• Total Visitors (including how many times they have visited)

​​

• Dwell time

​​

• Zone popularity

​​

• Patron Route

​​

• Correlation against other datasets

​

​

How can this help your business? 

 

• Understand what the customer/client is doing 

 

• Create business strategy around trends

​

• Efficiency in marketing strategy

​​

• Reduced costs of marketing based on results​