Location

  Analytics

Location Analytics

Location analytics is a way to use the wireless network in a public venue (especially a retail store) to gain deep insight into how customers behave in a physical space. Witech Solutions is experts at RTLS designs and Cisco CMX in Australia.

How does it work?

  • Detecting Wi-Fi signals from a smartphone or other WiFi-enabled device .

  • System uses various Algorithms such as signal strength as an indicator of distance based on access point design and placement.

  • It will than calculate the position of a device by using the data gathered to pinpoint the exact location of the device. This type of WiFi location pinpointing is known as “Trilateration” .

What information can we produce?

 

  • Total Visitors (including how many times they have visited)

  • Dwell time

  • Zone popularity

  • Patron Route

  • Correlation against other datasets

How can this help your business? 

 

  • Understand what the customer/client is doing 

 

  • Create business strategy around trends

  • Efficiency in marketing strategy

  • Reduced costs of marketing based on results